This page contains resources from my work with the Ames Chamber of Commerce. These materials are made available under a Creative Commons 3.0 attribution-share alike license, which means that you are both allowed and encouraged to use them! Please contact me if you have any other questions about these resources.

May 20, 2010

Big ideas to remember

  1. People want you to help them, not market to them
  2. Become a trusted voice
  3. Be subscribable
  4. Be shareable (the big 5: Facebook, Twitter, e-mail, Delicious, & StumbleUpon)
  5. People now have voices (megaphones, actually) that can be used for or against you
  6. You have to put in the time to build / maintain the relationship(s)
  7. How can you become the just-in-time resource they need?
  8. See more big ideas in my two previous presentations (at the bottom of this page)

Monitoring your brand online

  1. Google Reader
  2. Google Alerts
  3. Twitter search
  4. Google Analytics
  5. Feedburner
  6. Compete
  7. Alexa
  8. PostRank
  9. Technorati

Tools you should be using

  1. Facebook
  2. WordPress (or Drupal or some tool that gives you RSS functionality)
  3. Feedburner (get subscriber stats; enable e-mail subscription option)
  4. YouTube
  5. Twitter
  6. Technorati (register your feeds)
  7. Google keyword tool

Tools you should consider

  1. LinkedIn
  2. Flickr
  3. BlogTalkRadio
  4. SlideShare
  5. uStream
  6. CoverItLive
  7. Ning
  8. Vimeo
  9. eBay
  10. PayPal
  11. MySpace

Momentary blip vs. adding value to people’s lives

  1. This is a momentary blip
  2. Are these?

Start thinking mobile

  1. Mobile devices are increasingly dominating how we access the Web
  2. Augmented reality is growing fast
  3. Location-based services are growing fast
  4. Can you add value by creating your own mobile phone app? (see also iSites)

E-mail marketing

  1. AWeber or Constant Contact
  2. Constant Contact guide to e-mail marketing

Blogs you should be reading

  1. Seth Godin
  2. Mashable
  3. Problogger
  4. Copyblogger
  5. Soshable
  6. Scott Monty
  7. Some more to consider
  8. Also check out these

Videos you should watch

  1. Seth Godin on standing out
  2. Social media in plain English
  3. Social media revolution
  4. Social media ROI

Books you should have read by now

  1. Meatball sundae
  2. Permission marketing
  3. Groundswell
  4. The new rules of marketing and PR
  5. The social media bible
  6. Social media marketing an hour a day
  7. The cluetrain manifesto
  8. What would Google do?
  9. Trust agents
  10. Twitterville

Other books to consider

  1. Word of mouth marketing
  2. Crush it!
  3. The whuffie factor
  4. The new community rules
  5. Twitter power
  6. Inbound marketing
  7. Six pixels of separation
  8. Putting the public back in public relations
  9. Marketing 2.0
  10. World wide rave
  11. Get seen: Online video secrets
  12. The new influencers
  13. Web analytics an hour a day
  14. Web analytics 2.0
  15. Landing page optimization
  16. Always be testing
  17. The social media marketing book


  1. Check out this graphic
  2. Release as much as possible with a Creative Commons license

May 21, 2009

Blogs, Twitter, YouTube, and More

View more presentations from mcleod.

February 6, 2009

[coming soon]